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Success Story Of Howard Schultz, chairman and CEO Of Starbucks – Brewing Starbucks into a Global Brand

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Most famously, American businessman Howard Schultz turned Starbucks from a tiny coffee chain in Seattle into a well-known worldwide brand. Inspired by Italian coffee culture, Schultz joined Starbucks in 1982 as Director of Retail Operations with the goal of transforming the company into a "third place" between home and work. Starbucks expanded from 11 locations to more than 28,000 wor... https://primeinsights.in/success-story-of-howard-schultz/

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