"RFM Analysis: Recency, Frequency, and Monetary Value - A Customer Retention Powerhouse" is an insightful exploration of how businesses can leverage RFM analysis to enhance customer retention strategies. This resource delves into the principles of RFM analysis, which involves evaluating the recency, frequency, and monetary value of customer transactions. By segmenting customers based ... https://veeoutsource.com/blog/analysis-of-information-about-customers/