Always buy from a trusted jeweller — one who offers transparent pricing, certified stones, and after-care services like cleaning, sizing or insurance. Reputable jewellers also give honest, expert guidance, which is especially important for big purchases such as engagement rings or milestone gifts. This helps ensure the diamond’s quality and longevity https://londonjewelsmagazine.wordpress.com/2025/11/28/how-to-choose-the-perfect-diamond-gift-in-the-uk-a-helpful-guide-for-thoughtful-shoppers/